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Jul 20, 2020

Let’s talk about the business of wellness...


My guest today is Craig Elbert, the Co-Founder and CEO of Care/of, a personalised direct to consumer supplement and vitamin brand that helps people build healthy habits. With $12 million in funding under their belts, Craig and his Co-Founder Akash are now on a mission to solve real consumer problems in the category. 


In this episode, we talk about finding a Co-Founder that compliments your skillset and what to do when you don’t agree on the best launch strategy – create a bootstrapped MVP and iterate, launch the perfect brand with some noise, or... do both?! We also dive into the world of operating a DTC brand, the importance of aesthetics and design, and the impact of COVID-19 on the business, and the wider vitamin and supplement category.


Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, Mindbody.


To find out how Welltodo can help you grow your business and support your career objectives, head to today.