Feb 8, 2021
Let's talk about the business of wellness…
My guest today is Huib van Bockel, ex Marketing Director at Red Bull and Founder of 100% plant-based energy drink, TENZING. Since launching in 2016 TENZING has been recognised as the fastest-growing energy drink in the UK for three years running, grown 300% year on year, and as of July 2020 - following a savvy advertising campaign with Channel 4 - increased national brand awareness from 8% to 25%.
In this episode, Huib shares the truth about starting a bootstrapped business, advice about getting product to market quickly, and five fundamental principles for raising investment. We also talk about TENZING’s environmental ambition to become carbon neutral and how they’re also supporting their subscribers to do the same.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.