Mar 22, 2021
Let's talk about the business of wellness…
My guest today is Shai Eisenman, Founder and CEO of affordable skincare brand, Bubble. Launched in 2019, with the support of an impressive advisory board including Alexia Brue, Co-Founder of Well+Good, and Alexandra Wilkis Wilson, Founder of Glamsquad and Gilt, it’s no wonder Bubble has become a favourite amongst thousands of teenagers.
In this episode, Shai shares her journey to launching the DTC skincare brand at just 29 years old. We talk about why you shouldn’t assume you know a market before doing your research, and how Bubble has taken to hiring teens to support the brands marketing efforts. We also explore the rise of Tik Tok and the strategy behind Bubble’s influencer marketing campaign.
Thank you to our sponsors:
- The go-to legal firm supporting the wellness industry Bird & Bird
- The software booking experts serving gyms, spas and salons worldwide, Mindbody
Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report.
To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.