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Aug 23, 2021

Let's talk about the business of wellness…


My guest today is Alec Mills, the Co-Founder of DAME, a sustainable personal care brand which found fame by launching the world’s first reusable tampon applicator. Along with his business partner, Celia Pool, Alec reflects on the journey the duo have been on from idea to scaling up – and the various iterations, mistakes, and challenges overcome along the way.


In this episode, we’re talking about how startups in the wellness space are challenging convention AND big business, to do things differently, and to shape a future that is more consumer-friendly, more conscious and for Alec, paves the way to a more sustainable market for period-care for his own daughters too. The conversation is full of practical insights on how to get PR traction with little to no budget, why innovation matters, and how to be truly disruptive.


Thank you to our sponsors:


- The go-to legal firm supporting the wellness industry Bird & Bird

- The software booking experts serving gyms, spas and salons worldwide, Mindbody


Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report


To find out how Welltodo can help you grow your business and support your career objectives, head to today.