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Mar 29, 2021

Let's talk about the business of wellness…


My guest today is Dr Elina Berglund, Co-Founder and Co-CEO of Natural Cycles, a contraceptive app that is used by over 2 million women across the world. Starting her career as a physicist, and having worked on Nobel Prize winning research discoveries, Elina left a successful career to spend a full year working from home, building the algorithms to offer a hormone-free alternative to birth control.


In this episode, Elina takes us back to the beginning of her career as a physicist, and where the original idea for the business came from. We hear how investors laughed at Elina as she shared her idea for Natural Cycles in a room of 1000 people. And…  why the brand is partnering with activity and sleep tracker, Oura Ring to offer a more seamless user experience. 


If you want to understand the dynamics of building a truly disruptive brand, and the resilience required to do so... then this episode is for you. 


Thank you to our sponsors:

- The go-to legal firm supporting the wellness industry Bird & Bird

- The software booking experts serving gyms, spas and salons worldwide, Mindbody


Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report


To find out how Welltodo can help you grow your business and support your career objectives, head to today.