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Aug 2, 2021

Let's talk about the business of wellness…


Michael Kuech and Kristel de Groot are the Co-Founders of Your Super, and in what has been an action-packed 6 year entrepreneurial journey, they now sell their plant-based superfood mixes in more than 60 countries around the world. Inspired by Michael’s personal battle with cancer, Your Super was launched to help people reduce their risk of chronic illness and live a healthier life. 


In this episode, Michael and Kristel share their journey of a bootstrapped start-up, why a ‘what’s the worst that could happen’ attitude allowed them to dream big and get started, and how a spontaneity has allowed them to grow at their own pace. We also hear some incredible tips on launching a product-based health brand, hiring great people, and why they wish they hired a leadership team sooner. 


Thank you to our sponsors:

- The go-to legal firm supporting the wellness industry Bird & Bird

- The software booking experts serving gyms, spas and salons worldwide, Mindbody


Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report


To find out how Welltodo can help you grow your business and support your career objectives, head to today.