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Jun 15, 2020

Let's talk about the business of wellness…


Benjamin Witte is the Founder & CEO of Recess, a lifestyle brand creating products and experiences designed to help people feel balanced, centered, and inspired so that they can be their most productive and creative selves. Best known for its sparkling CBD and adaptogen infused beverage, Recess is contributing to the growth of the CBD market - forecasted to be worth $16 billion by 2025 in the US alone!


In this episode, Benjamin shares Recess’ strategy to launch, delivering the brand 40 times it’s projected sales in the first month, why Benjamin describes CBD as ‘the caffeine of the 21st century’ and how this experiential brand plans to win the emerging CBD beverage category. We also dive into some of the regulatory issues around CBD that have impacted both investment, and growth opportunities.


At the time of recording, Recess is preparing to launch an apparel line, new flavours, a subscription service, and a wholesaler platform. 


Thank you to our sponsors:

The go-to legal firm supporting the wellness industry, Bird & Bird.

Modern accountancy firm dedicated to saving you money, GrowFactor.

Software booking experts, Mindbody.


To find out how Welltodo can help you grow your business and support your career objectives, head to today.