Jan 13, 2020
Let's talk about the business of wellness…
Livio Bisterzo is the Founder of chickpea snack sensation HIPPEAS - which turned over £3m in its first year - and under the guise of his parent business, Green Park, is passionate about creating brands that have a point-of-view, and that (in his words): “come out of nowhere, hungry to be everywhere”.
In this episode, Livio dives into the early days of building a pioneering business, the brand story behind HIPPEAS and why taking on capital in the early days allowed him to ready the business for rapid growth. We also talk about building strong consumer relationships and why the best brands of the future will be the ones that operate successfully online, and offline.
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