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Oct 26, 2020

Let's talk about the business of wellness…


My guest today is Morten Toft Bech, the Founder of plant-based pioneer Meatless Farm. Launched in 2016 after struggling to find healthy and tasty plant-based options for his family, Morten began his own 12 month R&D project into developing a delicious meat alternative that wasn’t only good for his health, but also good for the planet.


In this episode, Morten talks us through building a plant-based food business with no experience in the F&B category, the opportunities that come from being one of the first to launch (in the European market), and his perspective on category innovation. We also dive into the fundraising journey of Meatless Farm, and how getting disciplined with your finances at the start is crucial to attracting institutional investors, and why you need to build your team alongside your fundraising goals - top tip, investors want to know you have the team around you to deliver! 


Thank you to our sponsors:

- Beyond, the leading branding and creative agency for wellness brands, specialising in areas of food & drink, health & lifestyle, sports & technology.

- The go-to legal firm supporting the wellness industry Bird & Bird

- Modern accountancy firm dedicated to saving you money, GrowFactor

- The software booking experts serving gyms, spas and salons worldwide, Mindbody


To find out how Welltodo can help you grow your business and support your career objectives, head to today.